Thirdly, it shows they’re committed enough to go through this process to receive your emails. (You’d be amazed how many potential subscribers misspell their own email.) Secondly, you’ll know these subscribers are real people and not bots. Firstly, you know their email address is correct. While a double-opt-in process may seem like an obstacle to gaining subscribers, getting people to confirm their subscription is a good idea.
So the better your email engagement, the better your sender reputation, and the better your email deliverability will be.
Email engagement rates such as opens, clicks (good) and spam complaints (bad) will affect your sender reputation. Businesses such as email providers use this data to determine whether to receive or reject your email. Your email sender reputation is scored like a credit score. Build and Maintain Your Sender Reputation But you can check out these handy tips we’ve followed from our email service provider, Drip. We’re not lawyers, and these regulations are quite complex and far-reaching, so we won’t be offering any advice on this. If you have subscribers within the European Union, then these rules apply to you. The European Union’s General Data Protection Regulations (GDPR) came into effect in May 2018. Most email service providers ensure you don’t spam with the checks they have set up in their systems. make it very obvious how subscribers may opt out of your emails.be clear and transparent in your email marketing.Check out the useful Compliance Guide from the US Federal Trade Commission to make sure you’re doing the right thing. Most other jurisdictions across the world followed suit, and implemented these regulations that guide the behavior of email marketers, including bloggers. In 2003 the United States passed the Controlling the Assault of Non-Solicited Pornography And Marketing Act ( CAN-SPAM Act) into law. Here are some fundamental tips for maintaining a clean and valuable email list. passing up golden opportunities to connect with and market to your readers.paying for inactive or non-existent subscribers.suffering from poor sender reputation and struggling with low open rates.But if you don’t keep your email subscriber list clean, it can negatively affect your blogging business.īy a clean list, I mean making sure your subscriber database is legal, accurate and engaged. At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog.
0 kommentar(er)
